By AWS to launch AI Agent Marketplace next week with Anthropic as a partner.
According to the two people familiar with the matter, the AWS Agent Marketplace is set to launch at the AWS summit in New York City on July 15. AWS and Anthropic refused to comment.
AI agents are everywhere, and Silicon Valley investors are backing startups building them—despite some vagueness over the exact definition. Basically, AI agents are programs that use AI models to independently perform tasks, such as executing API calls, data retrieval, or software navigation.
OpenAIand Anthropic are promoting them as the next big thing, but distribution is disintegrated across some platforms. AWS is aiming to solve this with its new Agent Marketplace.
AWS’s Agent Marketplace will allow startups to sell AI agents directly to AWS customers while giving enterprises a unified platform to discover, evaluate, and deploy agents based on specific needs, according to a source.
The launch could benefit partners like Anthropic, which already has Amazon’s backing and is reportedly set to receive another multi-billion dollar investment. Anthropic sees AI agents as a core of the near-term future of AI, building its own and supporting third-party development through its Claude API.
AWS’s Agent Marketplace could help Anthropic reach new customers already using rival agents, such as those from OpenAI. Its presence may encourage more developers to build with the Claude API, boosting usage and revenue growth. Anthropic reached $3 billion in annualized revenue in late May.
Similar to other digital marketplaces, AWS will take a small revenue share from agent sales, but the larger opportunity lies in giving startups a scalable way to monetize agents and access enterprise customers.
The marketplace model will let startups charge for AI agents, using a SaaS-style pricing model rather than bundled services, a source said. Amazon isn’t the first to launch such a platform. Google Cloud introduced its AI Agent Marketplace in April, followed by Microsoft’s Agent Store within Microsoft 365 Copilot in May. Enterprise providers like Salesforce and ServiceNow have also launched similar marketplaces.
However, it remains to be seen how effective these platforms are for smaller AI startups and enterprises looking for specific agents.
FAQs
1. What is AWS’s new partnership with Anthropic about?
Anthropic and AWS have teamed up to create advanced AI agents by fusing Anthropic’s Claude AI models with AWS cloud infrastructure.
2. How will the AWS and Anthropic collaboration impact the AI agent market?
Through the direct integration of Anthropic’s models into AWS services for businesses, this strategic partnership seeks to accelerate AI agent innovation.
3. What are the benefits of using AWS AI agents powered by Anthropic?
Users can expect more scalable, secure, and efficient AI agents designed for automation, real-time applications, and customer service.
4. When will AWS AI agents with Anthropic’s technology be available?
On July 15, the AWS agent marketplace will launch during the AWS Summit in New York City.
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