By Labubu Pop Mart is a top online collectible, attracting Hollywood stars like Rihanna, Kim Kardashian, and David Beckham, and everyday toy collectors.
Ten years ago, Labubu began as a wacky sketch by Kasing Lung, an artist from Belgium who was born in Hong Kong.
Image: Reddit
Its breakthrough came later, partnering with Beijing-based Pop Mart, famous for its blind box mystery collectible toy series. Rare Labubu Pop Mart figures can fetch $600 on resale markets, especially limited-edition releases in small quantities.
Standard blind box Labubu toys typically retail for $14 each, making them affordable yet highly collectible.
With oversized ears and nine jagged teeth, Labubu defies conventional cuteness, embracing an ‘ugly-cute’ charm. It resonates with consumers prioritizing emotional connection over practicality, choosing self-expression over constant price-focused comparisons.
Designer Cheng Fei says its intentional anti-aesthetic and stands out in markets crowded with picture-perfect characters.
Pop Mart’s blind box format increases the social media popularity of unboxing videos by adding suspense and surprise. These collectibles, in contrast to conventional toys, thrive on uncertainty, and rare figures provide a special kind of emotional rush.
Pop Mart introduces seasonal themes and enticing limited-edition designs to keep fans coming back. The strategy works like magic; stores in Beijing and London buzz with excitement, while pop-up events spark long lines of collectors eager for their next surprise.
The journey has been surreal for Kasing Lung. In a recent interview, he stated,
“I never thought Labubu would reach this level.” “Seeing how people relate to it is incredible.”
From a niche art project to a billion-dollar collectible craze, Labubu Pop Mart has firmly secured its place in pop culture history.
FAQs
1. What is Labubu Pop Mart?
Labubu Pop Mart is a collectible toy series known for its blind box mystery figures.
2. Why is Labubu Pop Mart so popular?
Its ‘ugly-cute’ charm, limited editions, and celebrity fans make it a global collectible sensation.
3. How much do Labubu Pop Mart figures cost?
Retail prices start around $14, but rare editions can resell for up to $600.
4. Where can I buy Labubu Pop Mart collectibles?
They’re available at Pop Mart stores, online marketplaces, and select international pop-up events.
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