Temu and Shein Raise Prices: US Shoppers Turn to Amazon

Low-priced online marketplaces such as Temu and Shein have surged in popularity in the United States in recent years. However, after moving forward into 2025, both retailers raised their import prices, creating changes in consumer behavior.

In January 2025, per Morning Consult, 44% of US adults have shopped on Temu and 31% of US adults have shopped on Shein. Price competition attracted customers to these international sites. 66% of US consumers listed lower prices as the reason for ordering from one of these sites. Quality concerns still plagued US consumers while shopping from overseas sites, 42% of the respondents acknowledged that products on Temu/Shein were usually less valuable than the products sold by US retailers.

Now that Temu and Shein are raising their prices, shoppers are beginning to reconsider their loyalty to these stores. According to survey research conducted by Cint on behalf of Omnisend, almost 30% of consumers report that they will cut back or stop shopping from online marketplaces such as Shein, Temu, and AliExpress if prices continue to rise, which reflects US consumer price sensitivity. Price sensitivity is especially high for clothing shoppers, as the research finds that 80% of US adults state price is the most important consideration when ordering a product from a retailer.

Even without these price increases, enthusiasm for these platforms was beginning to slow. Omnisend found that between April 2024 and February 2025, the number of weekly Shein shoppers saw a decline of 8% and monthly shoppers had fallen by 11% with the number of Temu shoppers declining even more steeply, by 19% for both weekly and monthly shoppers.

As shoppers pull back, US-based companies will have a chance to win back some of that market share. In February 2025, Numerator surveyed US consumers and found that 26.1% of them said they would swap to something made in America due to increased tariffs.

Amazon is well-positioned and it recently introduced a new “Amazon Haul” feed that is full of affordable Temu-like products. Walmart, which sells budget-friendly products online and in stores, is sure to benefit, particularly as it has greater reliability of service and returns.

On the fashion and home décor sides of things, Target will likely gain share from shoppers looking for trend-driven products at reasonable prices who are wary of long shipping times. Other retailers, such as Ross, Five Below, H&M and Forever 21, will also likely gain traction as consumers look for familiar, affordable options in 2025.